As lead designer for GetThere's flagship corporate travel application, I drove a complete product redesign from conception to execution in an effort to increase revenue through good design.

After interviewing users and site administrators of the current GetThere DirectCorporate product, a list reflecting things to include and exclude from the interface, interaction model, and prioritized feature roadmap was assembled. This list, in conjunction with the definition of a personna, allowed me to create different interaction models and interface design concepts. Because of a large disconnect between the current product's offerings and user's expectations I decided to disregard the current product all together and begin anew. The question "What is a travel portal?" had to be answered with the creation of every page and interaction choice. The first draft of the design was compared to the current GetThere product in a usability test and scored ten times higher.

Elements of the design were conceived and iterated in concert with research findings and usability testing. The underlying interaction was based on interviews with several business travelers and travel agents in order to best approximate the real-world experience of making travel arrangements. The design also incorporated the ability for corporate travel departments to message travelers with contextually relevant messages based on travel destinations, selected service providers, trip cost, and other attributes. The breadth of this project straddled the fields of searching, affinity matching, profile maintenance, and billing.

An interactive prototype was used during usability testing and reflects the final state of the design. As part of concept development, we tested alternate models of visualizing data. The most unique alternate model, dubbed "Painter Dude" was inspired by paintings by Piet Mondrian.

This project was designed and produced between June 2001 and December 2002.